Two tech founders. Eight years of building immersive experiences for Southeast Asia's biggest brands. One baby son. And a question that changed everything.
"We've spent 8 years making brands come alive with technology. The moment our son was born, we realised the most important world we'd ever build… was his."
We started out as two young techpreneurs with a shared obsession: how do you make technology feel human? Tactile? Alive?
Over eight years we built interactive and immersive experiences for 30 brands across Southeast Asia — AR, projection mapping, phygital installations. 50+ projects. Countless late nights. A growing reputation as Malaysia's go-to couple for tech that moves people.
From AR installations to phygital brand activations — 8 years building experiences across Southeast Asia.
In 2024, our son was born. We're literally in the business of making digital experiences irresistible. We know exactly how the attention economy works, how platforms are engineered to keep you scrolling.
And now we had a 1-year-old growing up in it. We couldn't just hand him a tablet and hope for the best. We needed to build something better — for him, and for every Malaysian kid like him.
Born in 2024. The reason everything changed. The reason Figitto exists.
What if the screen wasn't the starting point — but the reward? What if a child had to create something real, something physical, something with their own hands first… and only then did the digital magic happen?
Figitto was born. Phygital for today's kids. Starting from Malaysia.
Physical creativity first. Digital reward after. Screen time that's earned — not given.
Two young Malaysians with a shared obsession for interactive and immersive technology.
Our work expanded beyond Malaysia — Singapore, Thailand, Indonesia, and beyond. 30 brands, 50+ projects and counting.
Featured across Malaysian and regional media as a power couple in the interactive tech space.
The moment that changed everything. We decided we needed to build something better — for him, for every kid.
Named in Forbes 30 Under 30 Asia — recognition of our work in interactive and immersive technology.
Quest Coloring Books hit Malaysia. Phygital screen time for kids, rooted in local stories. Built from KL, dreamed up for the world.
2025 · Interactive & Immersive Technology
Being named in Forbes 30 Under 30 Asia in 2025 wasn't the destination — it was validation that the path we'd chosen was worth taking. Figitto is the most personal expression of that mission yet.
Read the Feature →Every Figitto Quest is a tiny act of resistance against passive screen culture. We believe kids deserve better — and parents deserve tools that make it easier.
Our quests are rooted in local contexts — Borneo's forests, our coastal waters, KL's streets. Kids deserve to see their world reflected back.
In a world of infinite content, the act of creating something physical — with your hands, with crayons — is radical and important.
Figitto is designed to be done together. Torn pages, shared missions, collective wonder. That's what we're building toward.
Pick a Quest Coloring Book and start your first family mission tonight. It takes 5 minutes — and your child will never forget it.